Dewpoint Industries is a construction material wholesaler in Cape Town, South Africa. Their company also has a manufacturing line of products under the Dewpoint umbrella. CEO John de Rooy hired mondayfriday for a complete brand overhaul, as the company was dominating their market and outgrowing their marketing approaches.

Working closely with the company, we realised that we needed to first do a brand audit, which outlined gaps for us to improve the foundation that the team had already built – which was solid. We identified new ways to market through improved distribution channel marketing, email campaign marketing, video marketing, and product marketing on-site.

Our Work:

  • Rebrand, Logo Redesign
  • Product Naming and Brand Family Estate Setup
  • Website Redesign
  • SEO
  • Email Campaigns
  • Distributor Network Marketing
  • Video Marketing
  • Product Design & Packaging
  • Data Sheets
  • Product Catalogs
  • Visual Merchandising & POS Materials (Posters)

Logo Design Concepts

Dewpoint Industries had a very clear brief to us, which included the primary colours of black and orange. The logomark was to also incorporate the letters ‘D’ and ‘I’. We created a few design concepts for John which were explored in detail. The final logo was vastly different, but captured exactly what the client was looking for and was a lot more vibrant with a red secondary colour, supporting the primary palette of back and white.

Final Logo

Logo Concepts