Why 70% of tech companies are investing in video content
For this UK-based Managed Services Provider, ESyn3rgy, I created the product explainer video for their hosted desktop, MyView. The brief was to create a video that will boost awareness and increase sales. We know that video is the #1 form of media used in content strategy, overtaking blogs and infographicsc content (70% of B2B tech companies confirm that videos are the most effective content at the top of their sales funnel).
The world is numb to generic content – especially generic social media blurts. Content marketing will continue to drive visibility in 2020 but what good is being found if content is not credible or compelling? To win the content marketing game, I needed to focus firstly on personalized content experiences, and secondly, video content for ESyn3rgy.
- Photo and video posts are the most content type used to increase audience engagement
- Product/Solution Videos and Brand Storytelling are the most common video types created
- Video content is used by 90% of the tech companies
- Case studies and testimonials are read by 42% of B2B buyers in the tech sector
For this video, I developed the script, custom graphics, video footage, voice over and music.
Although video investment is higher than any other content, it’s value is greater. For this campaign, I was able to create 6 months’ worth of social media content by cutting short clips from the video, into bite-size media engagement for their social media channels. The video also features on their YouTube Channel, on their website, will be used in email campaigns, for client presentations as a great way to open up the pitch.