Revolutionizing the definition of fitness

The FITMAT is the newest of the BOGA brands, taking the fitness industry to new levels. Think pilates meets yoga meets group fitness, with both aqua and studio products. The brand has performed exceptionally well in a market heavily saturated. If you’re in the fitness industry, you’ve probably felt space gets crowded, but the brand’s precision strategy and positioning have made them stand out, offering two verticals in the line.

ABC News calls BogaFIT ‘the hottest workout in 2017’ – and it’s also had some lovely media attention through its partnership with Reebok. The Fitmat is a sister brand of the Boga Stand Up Paddleboards, Boga Yoga, and it’s the ‘Original and Best Fitness Mat for Bootcamp fitness, Pilates and Yoga Workouts! Reebok has collaborated and partnered with bogaFIT, Fitmat’s fitness program and the company offers teacher training and events around the country. 

From concept to execution, this is what I did for Fitmat and BogaFIT:

  • Brand Strategy
  • Branding | Logo Design | Naming Architecture
  • Copywriting | Straplines | Product Descriptors
  • Product Positioning, Strategy
  • Web Design & Development, Integration into Existing Ecommerce Framework
  • Custom Plugin Development for Certification Program
  • Brochures & Leaflets
  • GoogleAds Banner Design
  • Advertising
  • Social Media Profiling & Setup
  • Clothing & Merchandise
  • Posters
  • Expo Banners & Event Merchandise
  • Teacher Qualification Course Booklet