The RYD Brand people love surfing. They love the act of surfing as much as what it brings to the world…pure stoke. RYD Brand started as a joint venture between our founder and director, Dominique Nelson-Esch, and Barend Buys. Buys is a surf accessories and apparel distributor in Cape Town. In early 2014 the idea of a new surf company was born. The synergy between the partners brought what is now a thriving business. Their ambassadors are WSL Championship Tour surfer, Caio Ibelli and World Longboard Champion, Stevie Sawyer.

Dominique conceptualised the RYD name and brand, and the brand’s identity, tagline “May the waves be good where you are”; and “RYD Land And Sea”. In late 2016 she designed the first release product line designs. These included the RYD surfboard fins, RYD leashes, RYD traction pads (surf deck pads), RYD clothing and other RYD merchandise. As a surfer, it was a natural progression to visualise design to product for Dominique. Leaving the RYD Brand as a partner just after their first product lines went into production, Dominique is still a proud supporter and fan.

The Work

  • Brand Naming
  • Visual Identity
  • Creative Strategy
  • Product Line Naming
  • Product Design
  • Surfboard Fin Design
  • Surfboard Leash Design
  • Clothing Design
  • Product Packaging
  • Visual Merchandise Display Design (for retail)
  • Catalog Design
  • Content Creation
  • Merchandise Branding & Design