I design how the world sees you.
At Monday Friday, I build brands from the inside out – redefining how your business, your people, and your presence show up in the world.
Your perception architected through design and the science of influence.
Because perception isn’t accidental. It’s engineered.
Perception Architecture™ by Monday Friday.
You don’t need more noise. You need sharp positioning, a magnetic brand, and standout visibility built to attract opportunity, funding, and trust.
You're not just building a brand. You're shaping perception.
2025 and beyond: The game has changed. The stakes are high.
Generic brands will not survive. If your brand feels flat, you’re invisible. AI is reshaping decisions, trust is low, and capital is tight. Buyers expect clarity, credibility, and emotional connection. As technology rewrites the rules and industries are reinvented overnight, the brands that cut through will be the ones that feel clear, credible, and deeply human. Trust, relevance and resonance are now your most valuable currency, and how you show up will determine what doors open.
Because your brand is not just how you look. It’s how you land.
I work with businesses ready for their next evolution.
“Monday Friday’s impact was transformational. They positioned us to win Hedgeweek’s Global Award and make the Top 100 Big Data Companies list. They have been an integral part of the business since ideation.”
#pomerolpartners
Because perception shapes opportunity.
Whether you’re raising capital or your brand needs to evolve, you can’t afford to be misunderstood. I reimagine how you’re seen, across every surface. Every element – from story to visuals – is crafted using research, behavioural insight, principles of psychology and strategic influence and clarity.
Dive straight into my most appreciated and award-winning gallery below. If you need more convincing, scroll down to see my Pitch.
Most Appreciated
Here’s my pitch,
and reasons why you’d want to work with me.
The caffeine hit you need.
At Monday Friday, I provide the brand clarity, strategic firepower, and creative execution you need to accelerate.
Monday Friday is not an agency. It’s a high-impact partner for founders and teams who are building, evolving, or raising, and need to look, sound, and land like the real deal.
My secret weapon.
More than design: Understanding how people feel, think, and decide.
That’s what gives my work its edge.
With two decades of cross-industry experience and 300+ businesses transformed, I combine strategic thinking, design intelligence, and the science of perception to create and evolve brands that actually move the needle.
Psychology-Backed Messaging
I decode your target market — so what you say, hits where it matters.
Research-Led Strategy
Grounded in behavioural insight and built on data, not guesswork.
Award-Winning Design
Design that predicts the future, performs, persuades, and turns heads.
My sweet spot meets your niche.
I’ve driven results in fintech, data, biotech, and financial services, and, believe it or not — coffee, beer, music, and sport. With 20+ years of experience and studies at HarvardX, Carnegie Mellon, and UVA Darden, I bring deep insight into how to position brands that influence and perform.
I move your thinking into doing.
Perception Architecture™
My signature method and framework that helps businesses take control of how they’re perceived. Think of it as a high-impact makeover — for your brand, your people, and your platform.
One Day To Innovate™
I help companies in any industry to think and create like a startup, break through stuck thinking – resulting in major transformation within a short period of time.
I've worked with Incubators, Accelerators & Innovators.
I've worked with Superwoman.
& an Oscar winner.
B R A M D E A N
Bramdean, led by renowned fund manager Nicola Horlick, specialises in private equity, venture, and specialty funds. Nicola is also CEO of Money\&Co., a marketplace lending platform, and a founding partner of Rockpool. Her film industry ties include Derby Street Films and chairing Glentham Capital. She’s joined by Nick Thurlow, Oscar-winning producer of Moonlight and CEO of Upload Films.
Finance. Film. Vision. Projects that redefine what’s possible.
These guys look familiar?
Closer than the seven degrees of separation. The bulk of my projects are confidential, but the Vampire guys have crossed my desk.
#brothersbondbourbon
I've launched winners.
I launched Pomerol Partners as a startup in 2013, who have been with me since day dot. Now a leading, award-winning global authority on data analytics. My biggest success story to date.
I've built my reputation on word-of-mouth alone.
Award-winning work in fintech, data, biotech, and beyond.
Execution meets clarity, no fluff.
2 x 2025 African Excellence Awards (MEA):
Best Branding & Design Company
Start-Up Acceleration Excellence Award
I've even worked in the Metaverse, and launched a Wine Bar.
I partnered with blockchain founders in Türkiye on payments, smart contracts, and NFTs. Supported a 3-week investor sprint — refining pitch decks, shaping narratives, and delivering overnight assets to help them raise. #ByngoFly
Wine Bar success: Over 70,000 customers in the first year and bottle #10,000 tasted in record time. A brand built to delight, down to the last drop. #thewineglasshermanus #winebarsouthafrica
I lost a $50 million startup idea in Silicon Valley.
True Story. My original startup idea was appropriated after I pitched it to a well-known investor in Silicon Valley. Months later, a version of it surfaced: funded, scaled, and eventually sold for $50 million. I’d pitched too soon. Learned the hard way. That’s why I understand founders, not just as clients, but as people putting their soul into something terrifyingly vulnerable. Been there, felt that. That’s also why I protect every idea that comes across my desk as if it were my own. So yes, I’ve got your back, no questions asked.
You can’t change a mind without winning a heart.
Since 2007, I’ve helped over 300 leaders, teams, and businesses win hearts, open wallets, and turn customers into fans. And investors into believers.
Tired of flings? It’s time for a real partnership.
I see it as a true strategic partnership. Even though we work in a technology-driven environment, I still believe in doing business like the good old days. It’s based on crystal-clear communication that builds trust. We’re brutally honest, we’re open. We do it together. For the long haul. Many of my clients have been with me for over a decade. Maintaining high standards, constructive feedback, delivering on time, and honouring our clients needs and expectations is what I work for.
If you are looking for real value, it’s time to speak to me today.
Companies we've helped
Perception, upgraded. No middle seat thinking.
“Monday Friday’s transformational impact on our brand has helped us stand out as a beacon of excellence. River understands the financial services and data analytics sectors so well, and we work with her at every chance.”
Calimere Point
A leading data analytics firm advising clients like London Stock Exchange Group (LSEG), HSBC, Deutsche Bank, Credit Suisse, JP Morgan Chase & Co.
Still curious?
More about me here. Not ready to hire my brain just yet? No problem. Stalk us on Social Media, links below.