Tuduma is an IT services and consultancy company in the United Kingdom. In an overly diverse and crowded industry with potentially low cost to entry, startup competitors appear overnight, making it more challenging for the company to secure their position in the market.

Tuduma engaged with me to overhaul an outdated brand image and redevelop all brand touchpoints. Needing a total reinvestment to ensure users engage with their product and develop a strong loyalty to their business, I assessed and benchmarked the brand. I positioned Tuduma as a strategic partner to clients and designed and developed a better UX in their client portal for them to demonstrate process differentiation and create trust with the client in an otherwise commoditized marketplace. I launched a new digital presence and refined customer messaging and framework across all touchpoints.

The project was a substantial one, and with my hands-on approach, it resulted in a very successful outcome. 

  • Brand Naming
  • Product Naming & Architecture
  • Logo Design
  • Product & Service Design
  • Brand Guidelines
  • Client On Boarding Process
  • Advertising
  • Social Media Profiling & Setup
  • Partner Guidelines
  • Copywriting & Content Creation
  • App & Widget UI Design
  • Portal UI & UX Design
  • Web Design & Development
  • User Guide Design
  • Business Stationery
  • Email Campaigns
  • Office Interior Styling
  • Custom Artwork & Poster Design for Call Centre Space
  • Support Call Centre Stationery
  • Employee Guides (print & digital)
  • Video Storyboard & Editing