We’ll admit that a few of the mondayfridays have an obsession with surfing and the sea, so this project got us all jumping like crazy. Besides the good cause, it’s all-round goodness when it came to working with the Sport of Kings Foundation team. The project was lead by Mike Muir, local Californian surf legend and photographer, and President of the foundation.
Life in the surfboard manufacturing industry can be unpredictable, even during the best of times. It is the desire of the Sport of Kings Foundation to provide help, support and give compassionate care to industry members in need.Sport of Kings Foundation
The mondayfridays designed and developed their website and curated images from old archives, which was one f the highlights of the project. Old Hobie images and some rare vintage footage of 1950’s surfing days were used along with heart-warming stories of legend shapers from back in the day.
We also donated designs for their T-Shirts, all proceeds go to recipients of the Sport of Kings Foundation. We loved to design some vintage feel surf-inspired from the 80’s graphics for the T-shirts.