Trending
Who Else Likes Sausalito? 
7 years ago 1 min read  
Forging the OriginERP Brand 
7 years ago 1 min read  
Sport of Kings Foundation Design for a Good Cause 
8 years ago 1 min read  
Creating a Brand for The FITMAT, BogaFIT & Reebok Collab 
8 years ago 1 min read  
Chelsham Leadership Coaching Firm Makeover, London 
8 years ago 1 min read  
Surf Expo California 
9 years ago 1 min read  
Bowe & Arrowe 
7 years ago 1 min read  
Wanderlust Festival Ommmm 
8 years ago 1 min read  
By using our website, you agree to the use of our cookies.
Got it!
19 Jul 2025

Zero meets Possible.

Startups face many challenges.

Not Getting Funded

*VC firms get 1000+ proposals yearly, leaving 25% unfunded.

Fierce Competition

*20% of startups end simply by being eclipsed by the competition.

Owning Their Space

Building brand awareness and creating a dominant online presence.

Time To Market

“You’re going to be defined by your first 90 days. You’ve got to act” – Jack Welch, former GE CEO.

This is how I help solve them.

Fundable Startups

Successful founders are able to win the hearts and minds of investors with convincing pitches. I help startups become fundable by creating the arsenal they need to secure funding for Pre-Seed through to Series A.

Authenticity & Credibility

Authenticity is a common denominator in successful startups. I help startups build a brand that stays true to their original values and mission so they can connect with their audience on a deeper level. It’s called credibility.

Strategic Positioning

Successful startups anticipate the competition’s plans and have an excellent brand formula. I help startups nail their strategy and communicate their value so that they stand out from their competition.

Rapid Launch

Successful startups build and launch rapidly. I provide startups with rapid brand development through expert-driven sprints.

Turn your Startup vision into reality ~ Quickly and Award-Winning.

Why work with me? Harness the power of expert guidance with me as your brewing partner. My award-winning approach, celebrated with a Silver Stevie Award, guarantees that your startup stands out with impact. My aim is to deliver exceptional value and make a meaningful impact for you.
“If you’re considering collaborating with River, don’t hesitate — she’s incredibly generous with her time and knowledge. Working with her has yielded significant returns on our investment.”


Jane Fowley | SuperDataScience | Colour Theory

Solution thinking that rapidly gets you investor-ready.

For startups and entrepreneurs, I offer the full suite of essential early-stage disciplines through all stages: planning, strategy; design, development and publishing.

Startup Toolkits

Business Plan Development
Business Naming
Product/Service Naming, Branding
Competitive Analysis
Founder Personal Branding
Brand Development
Customer Onboarding Experience

Investor Facing Material

Business Plan Design
Financial Analysis Visualisation Design
Investment Memorandum Design
Investor Pitch Deck Content & Design
Research & Analysis Support

Advisory

Reboot & Life Injection for Zombie Startups
Fractional CMO
Troubleshooting
Research & Analysis Support
Media Relations & PR
Brand Turnaround Strategy

One Day to Innovate

High Impact Sprint Program

Take a look at how, your startup can, in just one day, take a substantial leap into the future. My One Day to Innovate program delivers rapid, high-impact sprints to propel your startup forward. Experience turbo-charged creativity and an agile branding that delivers branded assets ready to be implemented. Take a look at our sprints for ultra ambitious startups and founders who value efficiency and excellence.

The Lean Startup

Sprint Duration: 10 Days
Super fast process with high-end results, aimed to support startup founders to have a solid foundation for their brand and basic branded assets to get up and running quickly.

Express Website

Sprint Duration: 5 Days
Focused on a tight strategy and agile development, you can watch your website being built before your very eyes and get ready to hit ‘launch’.

Pitch Deck Press

Sprint Duration: 5 Days
You’ve put in too much effort and invested too much to risk it all on a pitch deck that can’t close the deal. Let’s nail it down. With over 200 companies and pitches under my belt, I’m your go-to.
View all Sprints

Meet your Startup Expert

With extensive experience working alongside business incubators and accelerators in the biotech and fintech sectors, as well as spearheading the creation of new ecosystems for divisions at a leading insurance company, I bring a wealth of expertise to startups. My qualifications in business strategy from the University of Virginia Darden School of Business further enhance my ability to drive startup success. Combined with my genuine passion for nurturing startups, I’m uniquely positioned to help your venture thrive. – River, founder of mondayfriday

Startups I've launched

You can't change a mind without winning a heart.

If you are looking for a real marketing partner, it’s time to speak to me today. I am incredibly responsive and value your questions. Send your details via the link below, and I will respond and be in touch with you over a complimentary email chat. Not ready to hire my brain just yet? No problem. Find out more about mondayfriday here. Stalk me on Social Media, links below.

Let's discuss over Email

ABOUT

Monday Friday helps ambitious founders and evolving businesses reimagine how they’re seen. We craft brand perception that lands - so companies and their founders get seen, funded, and remembered.

Made by mondayfriday in Great Britain