As a digital marketing specialist, I have a complete understanding of the power of video as a marketing tool. It’s a fundamental design of our brain to enjoy the complexity and stimulation from video visuals. It’s an easy-to-digest format that gives our eyes a rest from the overabundance of textual information online.

There’s a time and place for video, and a time and place for written content and everyone has their unique preferences, but more often than not, audiences are going to opt for video.

Backed by a lot of research, video is the best content type to invest in, especially for businesses that want to measure the effectiveness of their campaigns and see ROI. There’s no denying that video content produces more clicks, traffic, and sales when compared to written content, which is why more companies are opting for video-first content strategies.

There are a couple of good reasons why you should include video marketing as part of your content strategy – whether B2C or B2B.

  • Video is good for SEO
  • Higher engagement and conversion rates
  • Video means mobile-first
  • It has an impact on your social channels
  • Video content can be re-used and re-purposed
  • Video content will portray a level of professionalism that you carry

Excellent examples of product videos

The cost of videos

Here at mondayfriday, I produce all videos in-house and also have the capability for aerial footage (drone). Although video production is more expensive than other content types, it’s well worth the investment. A single video can be cut into bite-size clips for social channels and repurposed 10 more times. A 2-minute video will cost on average, between £400 and £900, but consider the extra miles you will get, VS an article.

I’ve produced videos with a blend of graphics, animations, video footage, aerial drone footage – with text overlays, voice-overs and live screen captures.