A brand that was born out of love for the ocean, surfing, stand up paddleboarding, and Yoga – BOGA is an award-winning SUP company from California.  With their enormous success in the SUP market, Boga expanded into Yoga  – requiring brand strategy and careful positioning – I was up for the challenge. Boga Yoga is the leading SUP Yoga board in the world, and the official brand partnering at Wanderlust festivals globally. My designs were a cohesion of beautiful imagery, white space, and bold, blocky elements to keep it functional and interesting. Clean typography with relaxed font spacing allowed me to achieve this.

The Project

  • Ecommerce Site Design & Development (WooCommerce)
  • Multi Payment Gateway Setup
  • Store Locator with Map (0ver 100 resellers were added)
  • Integration with Stock Inventory Software
  • Lifecycle Email Campaigns
  • Affiliate Area Development & Integrations
  • Product Photography & Editing
  • Worldwide Shipping Setup & Integration
  • Ambassador Program Setup
  • Social Media Integration & Sharing
  • Gift Card & Sweepstakes Campaigns