A brand overhaul for a premier electric motor facility
The motivation to rebrand often occurs when clients find themselves on the verge of a growth curve. Wanting to become players in a wider national electric motor services market, Cape Armature Winders discovered the need for a strengthened electric motor branding position that could shift perceptions and help express expanded services and delivery to their customers. I created a new, bolder brand identity system for Cape Armature Winders, a complete positioning overhaul, including the implementation of a new company name (CAW). The new website offers an improved user experience infused with a sense of the personable, trustworthy customer service central to CAW’s brand.
Website UI & UX Design & Development
Product & Location Photography
Promotional Campaign Media & Press
Profiling & Setup
Clothing & Merchandise