Infographic Design For The Global Prespective on Live Video Streaming
mondayfriday designed the infographic for the first ever Global Live Video Streaming Survey, conducted by OnDevice, on behalf of IAB (International Advertising Bureau). The study answered many important questions and provided an in-depth understanding of consumer streaming preferences.
“Live streaming is on the rise and this video phenomenon has the power to help build brands. The World Cup is just one example of the kind of event that will spark massive live streaming around the world and will attract brands which recognize the potential for effectively reaching audiences in live video environments.”Eric John, Deputy Director, IAB Digital Video Center of Excellence.
Key findings of the report needed to be illustrated in the infographic design: more than two-thirds (67%) of consumers globally have streamed live video content and 52 percent of that group prefer free, ad supported live streaming over subscription and a la carte services. The study surveyed consumers from 21 countries around the world— Australia, Brazil, Canada, Chile, China, Colombia, Germany, Hungary, Ireland, Italy, Mexico, Peru, Russia, Saudi Arabia, South Africa, Sweden, Switzerland, Turkey, the United Arab Emirates, the United Kingdom, and the United States. Smartphones are the most popular device to live stream video content, followed by smart TVs.
The IAB conducted this research in order to gain a better understanding of consumer experiences with and attitudes towards live video streaming. What was important for mondayfriday to visualise in the infographic design, were the trends in device usage (e.g. mobile, desktop, connected TV), platform preferences (e.g. social, skinny bundle, etc.), content preferences (e.g. sports, news, events, etc.), and consumer perceptions of advertising experiences during live video streaming.
This infographic design was important to highlight to brand marketers and publishers, the global benchmark and insights into the value of live streaming to engage with audiences around the world.
At its heart, an infographic is a visual display of data, so for this infographic design, our creative goal was to provide a quick and easy visual tool to give the reader plenty of compact information without requiring a lot of reading. We condensed a 61-page research document into key findings and sections.
We designed the infographic with a bright colour palette of 7 colours, using modern isometric illustrations and beautiful gradients.
Read the Press Release and full report here.