Mimi Baby manufactures one of the coolest baby strollers and accessories in South Africa. Founded by Amber and Kirsty van der Walt, the sister duo have created a luxurious, trendy brand for moms. mondayfriday designed the visual identity and product branding design for this well loved baby and toddler brand. The entire range was created with he signaure Mimi logo and heart logomarks, featuring consistent core colour branding for strong product merchandising in retail environments. The clean, bold colour palette compliment the intelligently designed products.