I designed the branding for South African, SAMA award-winning musician Liesl Graham. Besides being a locally loved musician at Splashy Fenn, Aardklop and Oppikoppi, she’s performed at CBGB’s in New York and the Viper Room in LA. Described by critics as ‘impeccably produced, outstanding rock ’ and ‘ a must-have’ album – I was thrilled to work with Liesl Graham as she engaged with me during her third studio album.
Liesl’s first album “Something to Believe” was released through Gallo records and produced the hit singles ‘All Roads’ and ‘Next to You’. Her album was nominated for a SAMA award, and songs were included on best selling compilations such as ‘The Hits’ and Homegrown’ albums across South Africa.
Her second album “Chrysalis” was released by indie label, Loneroc Records, with her song ‘Hold Me’ taking an incredible 6 weeks at number 1 on the Homebrew chart.
Liesl’s latest single, ‘We Are One’ is a contrast with her previous albums – from the sound, to the creative direction. of the album artwork. Her personal branding needed a revamp to embody her softer approach that the next decade of this singer-songwriter’s style had produced. Today Liesl performs at events and has become a dynamic speaker and public figure.