A brand that was born out of love for the ocean, surfing, and stand up paddleboarding, Boga is an award-winning SUP company from California. With a brief of creating their eCommerce store, I had a lot of fun working with the Boga team – I mean who could not enjoy being immersed in good vibes, surf, and the ocean? My designs were a cohesion of beautiful imagery, white space, and bold, blocky elements to keep it functional and interesting. Clean typography with relaxed font spacing allowed us to achieve this. With their enormous success in the SUP market, Boga expanded into three product lines – Surf, Yoga, and Fitness – requiring brand strategy and careful positioning – I was up for the challenge. Boga Yoga is the leading SUP Yoga board in the world, and the official brand partnering at Wanderlust festivals globally.

The Project

  • Ecommerce Site Design & Development (WooCommerce)
  • Multi Payment Gateway Setup
  • Integration with Stock Inventory Software
  • Lifecycle Email Campaigns
  • Product Photography & Editing
  • Worldwide Shipping Setup & Integration
  • Ambassador Program Setup
  • Social Media Integration & Sharing
  • Gift Card & Sweepstakes Campaigns