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The Lean Startup

10 days to leap into the future

The Lean Startup

Go from idea validation to launch in just 10 days of focused work with me.

“I’ve worked with River on a large variety of projects and we trust her follow-through, and whatever she delivers, is pure gold. She delivers fast, but she is also thorough, detailed, and asks the right questions to make things happen.”

David van Rooyen, Bramdean Asset Management LLP

What you get

The Lean Startup is a 10 day sprint that delivers everything you need to start, launch, and grow your startup.

Brand Development

Research & Analysis
Business Plan Development
Business Naming
Brand Estate Development
Brand Strategy Guidelines

Brand Messaging

Brand Story
Brand Values
Mission Statement
Vision Statement
Positioning Statement
Elevator Pitch

Visual Identity

Colour Palette
Design Elements

Verbal Identity

Brand Name
Tone of Voice

Brand Experience

Customer Journey Optimisation
Customer Experience
Launch Strategy
Brand Guidelines


Website Design & Development
Social Media
Email Strategy

Brand Awareness & Visibility

Founders Personal Branding
Company Pitch Deck
Stationary Pack

Consulting & Support

1 Power Hour consulting per month, for the program duration (4 months)
Maintenance of assets and website



You’re READY for The Lean Startup program if:

You have a deadline to launch your startup.

You’re decisive and demand fast decisions.

You’re comfortable with online collaboration.

You have 10 consecutive days available to work with me.

You need to prepare for investment.

Lean Startup Program Pricing

Total Cost: £15,000
Initial Once-Off Fee: £5,000 (Paid upfront)
Monthly Fee: £2,500 per month for 4 months
This pricing plan provides a balanced approach, allowing you to pay a substantial portion upfront to commit to the program while spreading the remaining cost over 4 months to make it more manageable.

The Real Deal.

“What a ride! We would strongly recommend River and her team to any startup out there. You really learn a lot about who you are. We have a plan, beautiful branding and an excited team!”

Chris Donnachie, founder of Kernel Edge Technologies, Unizest, Bespoke Payments, and Direct North Solutions

How to join The Lean Startup

Ready? Complete the form to kickstart the conversation via email. There’s no obligation — just a chance to see if we’re the perfect match to help you succeed. Believe in your vision, trust the process, and take this bold step forward. You have everything to gain and nothing to lose!

Experience, insight, and a proven track record.

Founders get a lot in one package by working with me. I am a multi-disciplinary visual designer and strategist, with a two-decade journey in collaborating with startups and SMEs. My portfolio includes consulting for over 200 businesses globally, where I have managed branding, design, and digital communications to deliver innovative and impactful solutions.

I’m deeply passionate about what I do, and nothing excites me more than seeing businesses transform into the best versions of themselves! – River, founder of mondayfriday

The Lean Startups

Some of the startups I have had the privilege of working with and launching.

Made by mondayfriday in Great Britain