The Lean Startup
Your biggest business opportunities, right now.
Business Accelerator
An accelerated action plan to grow and sustain your business.
“I’ve worked with River on a large variety of projects and we trust her follow-through, and whatever she delivers, is pure gold. She delivers fast, but she is also thorough, detailed, and asks the right questions to make things happen.”
David van Rooyen, Bramdean Asset Management LLP
Select your area of Focus
Within 1 to 5 intensive days, we’ll find both the problems and the huge potential inside your marketing infrastructure and operations. You’ll get a strategic, experienced partner performing a deep analysis of your strategy and marketing, then guiding you (and your team) with an effective roadmap. Plus, gain clarity on strategic actions to turn more leads into high-value clients.
Brand Messaging
A comprehensive Brand Messaging Guide featuring your compellingly crafted brand messages, that can be used over and over again:
- Brand Story
- Brand Values
- Mission Statement
- Vision Statement
- Positioning Statement
- Elevator Pitch
Marketing Blueprint
- Tailored expertise for maximum impact
- Strategic clarity and focus
- Actionable plans for real results
- Measurable growth and success
- Expert guidance every step of the way
- Accelerate your growth
Strategic Foundation
- McKinsey 7-S Model, SOAR, NOISE, SCORE or Five Forces Analysis Methods
- Market Analysis
- Target Audience Identification
- Value Proposition & Positioning
Tactical Execution
- Goal Setting & Metrics
- Campaign Planning
- Budget & Timeline
ORM & PR Boost
- Health Check – Comprehensive online reputation audit and actionable report
- Business Profile Management – Local SEO optimisation, claiming, updating, and maintaining profiles on all relevant platforms
- Brand Improvement – Complete overhaul and optimisation of social media account profiles
- PR Campaign – Strategic public relations campaign designed to build and maintain a positive public image
- Playbook – Detailed guide covering feedback management and response strategies
Business Plan Development
- Strategic Expertise – I ground your plan in solid, achievable goals, guiding your path from where you are now to where you want to be
- Compelling Copywriting – Engaging and persuasive writing ensures your business narrative captivates your audience
- Stunning Design – My professional design enhances readability and makes a strong impression
- Bank, Grant, and Investor-Ready
- Professional copywriting for 10 – 40 pages
- Financial projections – 3/5 years
- Detailed market research & analysis
- Unlimited revisions
Client Journey Optimisation
- Deliver value to your client as early as possible — in their first interaction
- Understand and optimise each touchpoint to enhance client satisfaction
- Foster long-term relationships and loyalty
- Improve the overall client experience
- Drive repeat business and referrals
- Transform ads, sales pages, landing pages and emails into results
- Client Journey Simulation (Audit)
- Client Journey Map
- Touchpoint Optimisation
- Technology & Tools Stack
- Process Integration Guidelines with existing systems (CRM, marketing automation, support platforms)
- Comprehensive communication plan to engage clients at each stage of their journey
Transformational
“River’s transformational impact on our brand has helped us stand out as a beacon of excellence. She understands the financial services and data analytics sectors so well, and we will be working with her at every chance.”
Peter Griffiths, founder and CEO of Calimere Point
Business Accelerator Pricing
Marketing Blueprint (3 days) £2,000
ORM & PR Boost (2 days) £1,000
Business Plan Development (3 days) £1,200
Client Journey Optimisation (5 days) £3,000
How to join the Business Accelerator
Ready? Complete the form to kickstart the conversation via email. There’s no obligation — just a chance to see if we’re the perfect match to help you succeed. Believe in your vision, trust the process, and take this bold step forward. You have everything to gain and nothing to lose!
With a proven track record in collaborating with business incubators and accelerators within the biotech and fintech industries, coupled with my experience in developing new ecosystems for divisions at a leading insurance company, I bring a robust set of skills in business acceleration. My credentials in business strategy from the University of Virginia Darden School of Business further equip me to drive rapid growth and innovation. My commitment to delivering impactful solutions ensures that your business will achieve its full potential. – River, founder of mondayfriday
Growth Champions
I have had the privilege of working with and contributing to the growth of these companies:
You can't change a mind without winning a heart.
If you are looking for a real marketing partner, it’s time to speak to me today. Send your details via the link below, and I will respond and be in touch with you over a complimentary email chat. Not ready to hire my brain just yet? No problem. Find out more about mondayfriday here. Stalk me on Social Media, links below.